Marketing Executive

2022-05-04 10:55:362022-08-01Identify HR
Job TypePermanent Full Time
AreaCity of Edinburgh, ScotlandCity of EdinburghScotland
Salary£25-30k p/a
Start Date
AdvertiserIdentify HR
Job RefIHR190

We are looking for an enthusiastic Marketing Executive to lead the delivery of effective marketing programs that will build our profile and support the work of our consultants to maximise their client and candidate reach.

About Us

As Recruitment, Talent & HR experts, we specialise in recruiting for HR, Technology & Digital roles, as well as offering HR advisory and consultancy services. We help organisations discover and implement unique, bespoke hiring solutions tailored to their specific business needs and budget.

Our passionate and skilled team have a shared commitment to providing a different kind of recruitment experience – one that is underpinned by trust and delivers on promises.

The Opportunity

We are looking for a competent, self-motivated and pro-active marketer who is able to generate creative ideas and is well-versed in marketing concepts, principles and tactics.

The Marketing Executive will lead on the successful delivery of relevant campaigns and communications to drive brand awareness and lead generation. The overall goal is to deliver effective programs that will build our reputation, client base and support sustained growth.

The role will involve working across all elements of the marketing mix including content creation, website management, digital marketing, social media, client communications, events and email marketing.

Key Responsibilities

  • Raise the profile of Identify HR with target audiences and further develop the brand
  • Ownership of rolling marketing plan and delivery of key objectives
  • Support the launch of our new digital portal with multi-channel promotion
  • Plan and execute integrated campaigns and initiatives to reach our target audience through appropriate channels – including social media (organic and paid), email, web, events and advertising
  • Produce creative multi-channel content (including for website, video, newsletters, adverts and blog posts)
  • The day to day running and development of the social media channels (LinkedIn, Twitter & Facebook) to enhance audience engagement
  • Ongoing analysis of marketing data (campaign results, conversion rates, traffic etc) to help shape future marketing strategies
  • Build on a programme of testimonials and case studies
  • Update and maintain the website

This is not an exhaustive list, the job holder will be required to perform other duties as required in a fast paced, growing organisation.


You should be able to demonstrate the following:

  • A degree in marketing or related field
  • 2+ years of relevant experience
  • Experience of delivering marketing campaigns to a high and consistent standard
  • Experience across all elements of the marketing mix – both traditional and digital
  • Experience in generating results from paid media campaigns
  • Strong copywriting skills and an excellent command of both written and spoken English
  • Strong organisational and time management skills with high attention to detail
  • Equally comfortable working independently or collaboratively
  • Experience managing websites and using CRM systems
  • Experience in platforms such as Canva and Mailchimp



We offer a flexible working model and a grown-up approach to time management. We are open to a working pattern to suit individual requirements and are offering a competitive salary dependent on skills and experience.

This role is offered on a hybrid basis, working from home with some time spent in our central Edinburgh office. We are committed to giving all our team real work/life balance. This is reflected in how we treat one another and our company values: Honesty, Excellence, Collaboration, Compassion and Adventure.

With ambitious growth plans and a new digital platform under development, this is an exciting time to join Identify HR. 

To Apply

To apply, please send a detailed CV and covering letter (outlining why you would like this role, how your experience matches the requirements and what added value you could bring to our team) to

At Identify HR we recognise the value of a diverse team and we encourage applications from people with varied experiences, perspectives and backgrounds.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Successful candidates must be eligible to work in the UK.

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