Having been on the other side of the desk, our Founder Denise Baxter, knows what it is like to receive bad service more than good from recruitment agencies. At Identify HR we focus on providing honest, professional consultancy advice. We will always ensure we take a detailed brief about your business, your culture and people challenges, and the roles you need to recruit. We aren’t metric or target driven. We would rather send you one great candidate than four to make up numbers. Our work with candidates is underpinned by our Packaging approach to jobseekers. All applicants are given a thorough competence and behavioural-based interview with an experienced recruiter to assess and understand their key competencies; hard skills and technical competence; soft skills and workplace attitudes and their aspirations and career goals. We do not just tick boxes on CVs. Our processes allow us to build real rapport and trust with high value and hard-to-find candidates.

For technical, software, IT and sales candidates we have both a technical and functional understanding of our clients’ environments; our Practices are managed by senior recruiters who have worked in the space they recruit for.

Our sales candidates go through our Sales Talent Engagement Framework (STEF), which gives hiring sales leaders an accurate and verifiable assessment of a candidate's sales performance to-date and their potential for the future.

With this in mind, our commitment to you is:

  • We will take the time to understand your wants and needs.
  • We will suggest the best solution for you.
  • We will agree and set clear expectations.
  • We will always aim to exceed expectations.
  • We will act professionally to ensure your employer brand is promoted.


Ready for a different kind of recruitment partner? Get in touch with our friendly and knowledgeable team - we’d love to get to know you.

Our happy clients

  • "In a market at a time when HR people seem to be at a premium, Identify HR presented me with strong candidates. Having known Denise for years, I knew she would support my recruitment well and provide the honest feedback needed when I fell into the 'not enough time, too much to do' pattern, meaning recruitment took a back seat. She provided the friendly nudge that was needed to ensure that I didn’t miss out on right-fit candidates. Shawn picked up the day-to-day mantle of our recruitment and worked extremely hard to present good people to me, and I am…
    Carol Anne Knight, Human Resources Director, Ferguson Marine (Port Glasgow) Ltd.
  • "I value the market insight that Identify HR bring to the recruitment process. They are truly person-lead and committed to the customer 100%. There is active co-design of strategies based on customer needs and time taken to build trust and relationships. No binding contracts or being driven by old-fashioned sales targets here. Denise is so strong in holding meaningful conversations and I've really come to value the advice and learning that I have gained through her."
    HR Partner, Blackwood Group
  • "Denise approached pureLiFi to discuss a unique way of solving our recruitment needs. We trialled two of their five ‘pick & mix’ options to great success. Whether it’s using their job boards or the candidate search, the flexible approach allows employers to tailor and tweak the service to their budget and to market trends. We valued the service so much that we’ve continued to use this process for all our recruitment needs. Denise continues to provide a more traditional recruitment method (exceptionally well) but pick & mix is something new, different and unique that has worked very well for our…
    HR Manager, pureLiFi
  • "I have worked with Denise since 2017 and I have been very impressed by the way she listened carefully to understand the service we were looking for and she very quickly created a solution that dovetailed exactly. She demonstrated flair and acumen and has diligently provided two helplines, a microsite and supporting literature. She is proactive in terms of relationship management and has been innovative in her design of an online Management Information site. It's a pleasure to work with her."
    David Bryce, Protection Proposition Consultant, Financial Services Business
  • “Having never worked with recruitment consultants in the past, we were pleased with the personal, interactive and consultative approach that Denise and her team brought to the process. From the initial discussions, Denise very quickly understood the type of candidate we required and was able to hone in on the key skills we were looking for. I have no doubt that working with Identify HR greatly reduced the time needed to source and bring on board right-fit talent. As a small business, having this process streamlined is of great value.”
    Andrew Blain, Managing Director, Photonic Solutions
  • "Denise has been a key supplier of recruitment services to WL Gore & Associates for many years. Hiring candidates who will thrive in our unique culture is our number one priority – Denise understands this very well. In working with Identify HR you will gain a recruitment partner who is straightforward, honest and responsive. A recruiter who treats their candidates with respect and will represent you as an employer with professionalism and integrity."
    Nicky Smith, Associate – European Recruitment, WL Gore & Associates
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