2021 - Our Year in Review

2021 - Our Year in Review

    2021 has undoubtedly been another year of mixed emotions with the pandemic continuing to impact, and for businesses it has been so important to remain focused and agile. As the year draws to a close, we wanted to reflect on some of our own highlights from the past 12 months, as a business and a growing team.

    Team Growth

    It’s been a hugely exciting year for us in terms of team growth with our headcount more than doubling through the addition of five new hires. These appointments have further strengthened the existing team and developed business capability to support our ambitious growth plans.

    In the Summer, we strengthened our Digital practice with experienced Consultant, Scott Gibson, joining us to lead recruitment in this area. We also hired our first dedicated marketing specialist with Linda Stein joining the business as Marketing & Communications Lead. On the recruitment support side, we welcomed Justyna, Zoe and Stacey as Talent & Resourcing Specialists to support our Consultants in delivering a first class candidate journey and hiring manager experience. From initially looking to hire one or two Resourcers, we were so impressed with our short list of candidates that we hired all three!

    We have made a further hire this month to strengthen and build our HR recruitment practice who will be joining us in January, so watch out for an exciting announcement in the New Year!

    New Office Space

    With a much larger team, we were excited to move into new office premises in the heart of Edinburgh. It’s proved a fantastic base for our hybrid working model, for our new team to learn and develop, and for wider collaboration, creative sessions and whole team get togethers.


    Being nearly two years on since March 2020 when the world went into lockdown with COVID-19, the business and team are now well versed at working from home, juggling home schooling when required, adapting office space, changing plans at short notice and following all the guidelines to keep us all as safe and healthy as we can.

    As well as ensuring the team are set up effectively and efficiently for hybrid working, we have been mindful of the team’s mental health and work/life balance and, as far as possible, have accommodated everyone’s wishes in regards to flexible working.

    The resilience, energy and drive that we continue to see across our client and candidate base is fantastic. Attitudes, approaches and ways of working and engaging have changed, and the necessity to think differently has brought tangible improvements to how we all operate.

    With UK job vacancies at a record high, the talent shortage continues to be a hot topic and that’s not set to change anytime soon. Traditional recruitment practices have had to change and we have seen real flexibility and resilience in our clients to adapt to the challenges they have faced, as well as great opportunities for many businesses around flexible and hybrid working models.

    DigitalBoost Funding

    We were delighted to successfully secure a DigitalBoost Development Grant through the Scottish Government and Business Gateway. This is fantastic support for us at this stage in our journey as we invest in our future and is enabling us to put in place strong foundations and infrastructure for growth.

    We had plans in place for going digital before the application for the grant was accepted, but access to this financial support has accelerated this and our exciting digital project is underway with plans to launch next year.

    In this digital age of business, this will broaden our service offering, help us reach new markets and make our expertise more accessible to a wider client base.

    Our Values

    Although unspoken values have always been at the heart of what we do and how we operate at Identify HR, they had never been defined or formalised.

    We spent time in October as a team reflecting on what we are most proud of, defining our core values and agreeing how we integrate them into our processes and culture. We settled on a set of values that truly represent our business and our team, and that we are incredibly proud of:

    • Honesty
    • Excellence
    • Collaboration
    • Compassion
    • Adventure

    You can read our definitions of these here.

    Growing Client Base

    The recruitment market has remained exceptionally busy and we are very fortunate to work across sectors which have continued to grow despite the many challenges of the past two years.

    We have continued to work on a variety of recruitment and HR projects with our strong and loyal client base, as well as working with a number of exciting new clients on a retained basis. We really do pride ourselves on the relationships we build and are exceptionally proud of the number of businesses who partner with us exclusively on assignments.

    We have worked on UK wide roles as well as international projects in Sweden, Germany and the US.

    Well done to all our clients on their growth, successes and achievements this year!

    Growth of our Digital Practice

    With Scottish companies constantly pushing boundaries in innovation across the full spectrum of technology, Scotland’s digital and tech industries are thriving – growing one and half times faster than the overall economy. This growth is set to continue at pace.

    With the addition of Scott Gibson to the team back in July, we have grown our Digital practice and invested in supporting this booming sector which will be key to post-pandemic economic recovery.

    Scott specialises in supporting clients with the full spectrum of digital roles across PPC, CRO and SEO and is building strong relationships with a number of leading digital agencies.

    Looking Ahead...

    As we look ahead to 2022, we will be adding to our team further in the New Year and are hugely excited about what we are building here at Identify HR. We have some very exciting projects in the pipeline and ambitious growth plans to expand key areas of the business. Building on the work we have done to date with the charity sector, this will be an area of focus for us going forward and supporting the amazing work they do.

    We close the year with a fantastic, talented team and we are hugely excited for the year ahead and all that 2022 brings. Heartfelt thanks go to our clients, candidates and community for supporting us and being with us on our journey.

    Wishing you a very Merry Christmas and a Happy, Healthy New Year from the team at Identify HR.